Dec 27, 2024
Before attention becomes income, it needs direction.
DISTRIBUTION
Problem
Most creators get views — but don’t control where those views go. Content spreads across platforms, attention comes and goes, and monetization depends on luck, timing, or brand deals.
Without a defined distribution path, even strong engagement leads nowhere. Attention isn’t the problem.
Lack of direction is.
Solution
Distribution gives attention a purpose. Instead of relying on randomness, creators need clear paths that guide their audience —From content to conversion.
This means designing simple systems behind the scenes that turn reach into predictable action.
When attention has direction, monetization stops being accidental and becomes intentional.
Problem
Most creators get views — but don’t control where those views go. Content spreads across platforms, attention comes and goes, and monetization depends on luck, timing, or brand deals.
Without a defined distribution path, even strong engagement leads nowhere. Attention isn’t the problem.
Lack of direction is.
Solution
Distribution gives attention a purpose. Instead of relying on randomness, creators need clear paths that guide their audience —From content to conversion.
This means designing simple systems behind the scenes that turn reach into predictable action.
When attention has direction, monetization stops being accidental and becomes intentional.